What is the first thing you notice when browsing to buy a book? Is it the thickness of the book, the name of the author, the cover, the book design, or the font? How important do you think the font is to a book? Well, have you thought that there are exactly 32,000 different fonts and how difficult it is to make the most effective choice among them? In this article, we will try to give you some clues about the importance of font selection in designing a book.
The Birth of Fonts
After the invention of typography, the fonts that were common in the relevant period began to be used by the printing presses. As there were differences in fonts, small ornaments called serifs on the edges of the characters also created differences in fonts. The distinctiveness of fonts and letters in book interior design was thanks to serifs.
The best-known serif, Times New Roman, was chosen by The Times in 1931 to increase the readability of the newspaper. In the following years, the introduction of electronic devices, the widespread use of computer screens, and the attractiveness of new designs in fonts led to the emergence of different font categories.
Typesetting and Typeface
As you can see, over the years, the creativity in the design of fonts increased and new fonts appear. However, as in digital and print publications, fonts and book interior design are as important as the content of the book.
Well, let's come to the most important question… Why is it so important what font to choose in a book inner design? Researches on this subject and concrete book sales data provide important data for us. Let us briefly explain some of these criteria:
Important Criteria in Font Selection
In a book design, the first of the criteria to be considered when choosing the font is the easy readability of the book. The fact that the font to be chosen is easy to read by the reader directly affects the success of the book.
Another criterion is to have a font suitable for the content of the book. This is as difficult to explain as it is to understand. It can be understood faster with a simple example. For example, it may not be pleasant to use the “comic sans” font, which is more suitable for funny articles or works intended for children, for the typesetting of politics or serious history books.
Choosing a font according to the readership of the book typesetting is also one of the important criteria. For example, if women are among the target audience of the book, the scientific study of Grohmann in 2016 can be taken into account. Accordingly, dark and dominant fonts appeal to a masculine target audience. However, italic, ornamental and handwritten fonts are more loved by women.
Another important criterion that has gained great weight for book interior design is aesthetics in recent years. If the font is not aesthetically pleasing from the viewpoint of the average person, the success of your book will be limited regardless of the content.
As we emphasized in our article, during the book design, font selection is very important for the success of the book. You may need to get professional support in this regard. However, before printing the book, you can review the sample pages written in different fonts to make the right choice. Making the right choice of book interior design and fonts will increase your success.
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